| We use the information we collect from our Services to provide, maintain, protect and improve our Services,to develop new Services and offerings, and to protect us and our users.PII is primarily used for business purposes, such as responding to inquiries and providing the Services. When you contact us, we may keep a record of your communication as well as the other information to help solve any issues you might be facing. We may use your email address to inform you about our Services, such as letting you know about changes or improvements. We also use your PII for the following business purposes:
A. To meet the reason for which the PII was provided. B. To provide you with information or services you request from us. C. To improve our website and performance of the contents therein. D. To resolve disputes. E. Preventing potentially fraudulent, prohibited, or illegal activities. F. Enforcing the Terms of Service. G. Performing other duties as required by law.
We share PII and DII with companies, outside organizations, and individuals for limited reasons and the following business purposes, outlined below: A. For external processing - We provide PII to our affiliates or other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.
B. For legal reasons - We will share PII with companies, outside organizations or individuals if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable law, regulation, legal process or enforceable governmental request, detect, prevent, or otherwise address fraud, security or technical issues or protect against harm to the rights, property or safety of our users or the public as required or permitted by law.
C. In case of a sale or asset transfer - If we become involved in a merger, acquisition or other transaction involving the sale of some or all of our assets, user information, including PII collected from you through your use of our Services, could be included in the transferred assets. Should such an event occur, we will use reasonable means to notify you, either through email and/or a prominent notice on the Services.
D. We may share aggregated information and DII with our partners such as businesses we have a relationship with, advertisers or connected sites. For example, we may share information to show trends about the general use of our services.
E. With third-party analytics and ad-tech companies for the purpose of providing analytics to improve our Services and providing and delivering targeted advertising.
We disclose your PII for business purposes to the following categories of third-parties: A. Our affiliates B. Services providers C. APIs D. Third-parties
We use DII to operate our Services and manage user sessions, including analyzing usage of our Services, preventing malicious behavioral and fraud, improving the content, to link your identity across devices and browsers in order to provide you with a more seamless experience online, and helping third-parties provide relevant advertising and related metrics. We share DII with third-parties primarily for advertising and analytics purposes, for external processing, and for security purposes.
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